Culture and Tradition: Traditional gender roles and expectations have been passed down through generations and are often deeply ingrained in cultural practices, such as religion, customs, and family structures, all of which are ladden with stereotypes for each gender.

Media and Advertising: Mass media plays a significant role in perpetuating gender stereotypes by portraying certain gender, roles, occupations, and physical appearances in a stereotypical way or sometime the actor or actress are typecasted into a role which again reinforces such stereotypes.