Introduction:

Subway, known for its Sub-sandwiches, faced numerous challenges in recent years. With increasing competition, changing consumer preferences especially the shift towards healthier options, Subway's market share began to decline. This case study delves into Subway's journey to revitalize its brand, enhance the customer experience, and regain its position as a leader in the quick-service restaurant industry.

Challenges:

Subway faced several key challenges that needed to be addressed to revive the brand:

1. Stagnant customer experience: The existing store design and service model failed to meet evolving customer expectations, leading to a decline in foot traffic and customer satisfaction levels.

2. Health and wellness trends: Consumers were seeking healthier options and greater transparency regarding ingredients, which Subway needed to address to remain relevant.